Traditional and Multimedia.
Mango's proprietary Content Management System (CMS) handles all aspect of the process from Handset
Identification (HID) to the creation, provisioning, hosting and delivery of traditional
content such as ringtones, screensavers and mobile wallpapers, as well as multimedia
content such as streaming and downloadable mobile audio and video.
Harley Davidson
MangoMOBILE created a mobile store front where the legions of loyal and NEW Harley-Davidson
consumers could purchase exclusive Harley Davidson mobile wallpapers and ringtones,
creating a new recurring revenue stream for the legendary Motorcycle brand.
Samsung / Pass the Torch
To help Samsung activate their Olympic sponsorship, MangoMOBILE created a viral
mobile game which reinforced the key themes of teamwork and technology. Mirroring
the famous Olympic torch relay, consumers were challenged to use their mobile phones
to “pass the torch” from fan to fan. The activation resulted in a mobile keepsake
for the fans and generated a groundswell of excitement and energy around the Samsung
Olympic sponsorship.
Mobile Content Delivery is one of the fastest growing new content delivery platforms
in history. Today’s mobile phones come equipped with brilliant color displays, multi-megapixel
cameras, the ability to download a wide range of rich media content, including 3D
games, MP3 music and video clips.