Mango’s solution can deliver your coupon or offer right to the consumer’s mobile phone.

Mobile coupons have all of the promotional benefits of paper coupons, combined with the immediacy of the mobile channel. Coupons can be downloaded on request from your web site, by text message or via your mobile website. Sending coupons to mobile phones is cheaper and more targeted than traditional paper based couponing.

McDonald’s
Text4Coupon

In support of their Late Night initiative, McDonald’s is launching its first late night offer text campaign. Promotion is prompted through POS, Out of Home, and web banner ads.

Consumers text a keyword to a short code and receive a different offer each month during the promotional period for money off an extra value meal. Offer is delivered to the consumer’s handset as an image. Program launches in July 2008!

A mobile coupon can consist of a barcode that can be scanned directly from the mobile phone screen resulting in quick, efficient, accurate and cheap couponing. Operating cost, increasing competition and targeting pressures are resulting in considerable interest in mobile couponing's ability to target the right consumer, reduce costs, improve customer service and improve coupon validation efficiency.