Entertaining, engaging and informative.
Mango’s Mobile Game development provides brands with entertaining and engaging consumer interaction, while informing and gathering data.
Nickelodeon
Viacom reached out to MangoMOBILE to build a suite of nine WAP-based games to help
extend its core Nickelodeon and “The N” brands into the mobile space.
These WAP games included a “Who is It” picture game, an Avatar: The Last Airbender
game, a SpongeBob SquarePants personality quiz, as well as classic puzzle games
such as Tic-Tac-Toe, Connect 4 and a multi-level “Restaurant Tycoon” game.
Nissan
To support the launch of the Nissan Rogue, MangoMOBILE worked with TEQUILA\, a division
of TBWA Worldwide, to create a series of online ad units that empower consumers
to download Rogue-themed content, including a fully-branded advergame, directly
to their Mobile Devices.
Flash-based “Online2Mobile” ad units streamlined the process for acquiring of mobile
content by eliminating the need for consumers to enter their mobile carrier, device
make and model, or having to click through to a microsite; To begin downloading
the Rogue advergame or wallpapers to their mobile handsets, consumers simply enter
their mobile number directly into the ad unit and click “submit.” All Nissan Rogue
mobile content is offered free to the consumer, less standard carrier messaging
and data fees.
The Rogue downloadable mobile advergame is also an industry-first in the North American
market. The Nissan Rogue mobile game features challenging game play, accelerating
difficulty levels and a community leaderboard in tandem with Nissan Rogue branding
and key market positioning. Additionally, the Rogue Mobile game breaks new ground
with respect to performance tracking and measurability, delivering an unprecedented
level of data and consumer insights back to Nissan.